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Case study · EdTech / UPSC

CSEWhy

CSEWhy is a preparation platform for UPSC aspirants, built around PYQs and exam support. WolfDeck collaborated with their internal marketing team on UPSC UGC content and the AVSAR series.

Category
EdTech / UPSC
Scope
Collaborative content, UGC, AVSAR series
Format
Campaign support + app storytelling
AVSAR

Signature series

UGC

Aspirant-first content

Collab

With internal team

Content window

See the work.

Tap any film to watch with sound.

CSEWhyAVSAR
CSEWhySeries
CSEWhyApp promo
CSEWhyUGC
Approach

What we built.

01

Collaborative Content

WolfDeck worked alongside CSEWhy’s internal marketing team, contributing content execution and campaign creative.

02

AVSAR Series

A series showing the difficulties aspirants face, while naturally introducing how the CSEWhy app supports their preparation.

03

UPSC UGC

Relatable short-form videos for aspirants, shaped around preparation pain points and app-led support moments.

04

App Promotion

Campaign assets that communicate the app’s utility without overclaiming or pulling focus from the aspirant story.

Client words
“Siddharth is a fine professional who’s pro at getting things done.”

Himanshu Poswal, Founder, CSEWhy

Next move

Let’s build
something.

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