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Case study · Fundraising / Healthcare

ImpactGuru

ImpactGuru is a fundraising platform helping people raise money for medical treatment they cannot manage on their own. WolfDeck created and edited patient case-study videos in short format, with a focus on clarity, dignity and emotion.

Category
Fundraising / Healthcare
Scope
Patient case-study edits, short-form storytelling
Format
Sensitive story-led edits

Handled with care.

Footage from this project is intentionally not embedded on the website. The source material is graphic and personal, so the work is represented through the role WolfDeck played: shaping patient stories into clear, short-form edits for a healthcare fundraising environment.

Approach

What we built.

01

Patient Case Studies

Short-format edits built around individual patient stories and the context behind each fundraiser.

02

Emotion-Led Editing

Cuts, pacing and structure shaped so viewers could feel the right emotion and understand why support mattered.

03

Donation-Oriented Clarity

Storytelling designed to make each situation clear enough for people to give whatever they could.

04

Sensitive Treatment

Deeply personal material handled carefully, with the focus kept on dignity and urgency.

Next move

Let’s build
something.

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