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Case study · Fashion Memory / Redesign

In My Echo

In My Echo is a brand by fashion designer Gunjan Chopra, creating and recreating high-end pieces so cloth, memory and emotion do not fade. The brand carries a mother–daughter emotional world, echoed through its rose-led identity.

Category
Fashion Memory / Redesign
Scope
Shoot, edits, social media content
Format
Fashion story content
Story

Memory-led fashion

Shoot

Video production

Social

Early content

Content window

See the work.

Tap any film to watch with sound.

In My EchoBlack dress
In My EchoPink dress
In My EchoPostcard
In My EchoPurple floral
Approach

What we built.

01

Fashion Memory

Content shaped around preserving cloth, emotion and the story attached to high-end fashion pieces.

02

Shoot + Edit

Shot and edited videos to make the products feel intimate, premium and story-led.

03

Mother–Daughter Tone

Kept the emotional world of relationships, memory and roses present in the communication.

04

Early Social Presence

Social media content for a brand at the beginning of its journey.

Next move

Let’s build
something.

Ready to put your brand at the apex of the digital map? Tell us where it’s stuck.

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